{"id":2218,"date":"2015-01-27T11:09:57","date_gmt":"2015-01-27T16:09:57","guid":{"rendered":"http:\/\/www.taxifarefinder.com\/newsroom\/?p=2218"},"modified":"2015-06-02T10:10:53","modified_gmt":"2015-06-02T14:10:53","slug":"is-uber-screwing-over-its-drivers","status":"publish","type":"post","link":"https:\/\/www.taxifarefinder.com\/newsroom\/2015\/01\/27\/is-uber-screwing-over-its-drivers\/","title":{"rendered":"Is Uber Screwing Over Its Drivers?"},"content":{"rendered":"<p>For those who&#8217;ve been wondering, I wanted to let things cool\u00a0down a bit before I posted anything about\u00a0<a title=\"Friday Roundup: Uber Cuts Rates in 48 Cities\" href=\"http:\/\/therideshareguy.com\/friday-roundup-uber-cuts-rates-in-48-cities2\/\" target=\"_blank\" rel=\"noopener\">Uber&#8217;s recent fare cuts<\/a>.\u00a0 Some of my worst decisions in life have been made impulsively and if given the opportunity, I think it&#8217;s always better\u00a0to &#8216;sleep on it&#8217;.\u00a0 And as we all know with the internet, once you write, tweet or post something, it can&#8217;t be deleted.<\/p>\n<div>\n<p>Well,\u00a0I&#8217;ve slept on it long enough and I still can&#8217;t help but feel like, as drivers, we&#8217;re\u00a0getting screwed over by Uber right now.\u00a0 I mean there are only so many times you can handle getting your pay slashed and be expected to go out there on the road and stay positive.\u00a0 For most drivers, this is their second pay cut in just the past 6 months.\u00a0 And although Uber claims lower fares means higher earnings for drivers, I think we all know\u00a0by now that statement is bullshit.<\/p>\n<p>Compare\u00a0declining driver pay with the growth at Uber and the salaries\/equity of Uber employees and that will probably make you even madder as a driver.\u00a0 Uber recently raised\u00a0<a title=\"http:\/\/www.cnet.com\/news\/uber-boasts-1-2b-new-funding-with-a-slice-of-humble-pie\/\" href=\"http:\/\/www.cnet.com\/news\/uber-boasts-1-2b-new-funding-with-a-slice-of-humble-pie\/\" target=\"_blank\" rel=\"noopener\">another $1.2 billion<\/a>\u00a0and is currently valued at just over $40 billion.\u00a0 My hope has always been that &#8216;partners&#8217; would see parallel growth, but it appears we&#8217;re headed in very different directions.<\/p>\n<h2>The Rate Cuts Have Hit Hard<\/h2>\n<p>The rate cuts in 48 cities have been tough on drivers and they even hit home last week when rates in the LA\/OC area were dropped down to 90 cents\/mile.\u00a0 Over the past two weeks, there has been\u00a0a lot of anger on social media, driver forums and even my own\u00a0site (normally a safe haven against this kind of stuff), but I don&#8217;t blame those drivers.\u00a0 It&#8217;s human nature to be upset knowing that you have to go out and do the same job\u00a0that you did last week but for less pay.<\/p>\n<p>Over the past year, we&#8217;ve seen\u00a0fare cuts of up to 50% in cities across the US.\u00a0 Maybe drivers were paid too much a year ago but the overwhelming sentiment right now is that drivers are not paid enough.\u00a0 As you guys know, I&#8217;m a part-time driver so I have the luxury of scaling back my hours if I&#8217;m not making enough, but not everyone is so fortunate.<\/p>\n<p>There are also &#8216;partners&#8217;\u00a0who have made life-altering decisions to drive full-time and they are now at the mercy of Uber.\u00a0 Looking back now, that obviously seems like a poor decision but there was<strong>\u00a0a lot of promise<\/strong>\u00a0at one point with rideshare and I don&#8217;t think anyone ever figured rates could drop this low.\u00a0 And there are others who just enjoy driving and don&#8217;t want to give it all\u00a0up because Uber won&#8217;t pay them a fair wage.<\/p>\n<h2>Let&#8217;s Dispel The\u00a0Earnings Myth Once And For All<\/h2>\n<p>Uber loves to cite the &#8216;fact&#8217; that lower fares means higher earnings for drivers.\u00a0 But as any seasoned driver can tell you, they are now working harder than ever, putting more miles on their car and most definitely making less money.<\/p>\n<h3><strong>Correlation Does Not Imply Causation<\/strong><\/h3>\n<p>Uber seems stuck on the notion that lowering prices increases ridership (thus increasing earnings for drivers) but maybe they should pick up a copy of the book\u00a0<a title=\"http:\/\/therideshareguy.com\/Freakonomics\" href=\"http:\/\/therideshareguy.com\/Freakonomics\" target=\"_blank\" rel=\"noopener\">Freakonomics<\/a>.\u00a0 I read this book a few years ago and one of the biggest takeaways I got\u00a0was that just because there is a correlation between two variables that doesn&#8217;t mean one necessarily causes the other.\u00a0 There could easily be a third variable that causes this correlation.<\/p>\n<p>In this case, it is beyond clear to me that lower prices are not the only thing causing increased ridership.\u00a0 Unlike Uber HQ, I actually get out on the road and drive.\u00a0 I listen to passengers and I talk to hundreds of other drivers on a weekly basis.\u00a0 One of the reasons why my site has struck such a cord with\u00a0drivers is because I know what it&#8217;s like to be in their\u00a0shoes.\u00a0 There is a huge disconnect between drivers and Uber HQ because they don&#8217;t know what it&#8217;s like to be a driver.\u00a0 I do.<\/p>\n<h3><strong>Do Riders Even Care?<\/strong><\/h3>\n<figure style=\"width: 181px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/therideshareguy.com\/wp-content\/uploads\/2015\/01\/QuickMemo-_2015-01-17-10-51-18.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\" \" src=\"https:\/\/ci4.googleusercontent.com\/proxy\/XMEnZ0adfqBsNLOocGBxbhrY79dcj2xF69j_09ONdscvVa-ib8iMDLHcKnbWPvHHCBtxP132SyrKaBRtFWk5Ml3k8KDZZabiyH_9havDOUINGFBgqJAu0auAymuPaC4-ZHFnc4J1hipuOZ3dYAcOydNRleZWGA=s0-d-e1-ft#http:\/\/therideshareguy.com\/wp-content\/uploads\/2015\/01\/QuickMemo-_2015-01-17-10-51-18-181x300.png\" alt=\"\" width=\"181\" height=\"300\" \/><\/a><figcaption class=\"wp-caption-text\">Uber Screenshot Passenger View<\/figcaption><\/figure>\n<p>A majority of\u00a0riders actually don&#8217;t even know how pricing works half the time.\u00a0 Here&#8217;s a screen shot (to the left) from my phone taken just a few days ago.\u00a0 There aren&#8217;t any prices listed per mile, per minute or even the base fare.<\/p>\n<p>The only way to get this information is to log on to Uber&#8217;s website, find your city and then look up the rates manually.\u00a0 I can guarantee you there aren&#8217;t too many riders\u00a0willing to go through that trouble just to figure out whether their fare is going to be $7 or $8.50.<\/p>\n<p>Lower pricing may have helped increase ridership but it&#8217;s definitely not the only reason:<\/p>\n<ul>\n<li>Uber\u00a0gives out free rides to new users like candy to kids on Halloween.\u00a0 Uber is still giving out\u00a0<a title=\"http:\/\/www.therideshareguy.com\/passenger\/uber\" href=\"http:\/\/www.therideshareguy.com\/passenger\/uber\" target=\"_blank\" rel=\"noopener\">$20 free rides to new passengers<\/a>\u00a0and who doesn&#8217;t like free money?\u00a0 This referral program has worked very well for them and I know many passengers who have been enticed by this offer.<\/li>\n<li>Riders prefer the convenience and superior quality compared to a taxi.\u00a0 I can&#8217;t tell you how many times I used to walk, bike or even make my mom drop me off somewhere because I refused to get into a taxi.\u00a0 I didn&#8217;t even know how to call one.\u00a0 Now with the click of a button you can have an Uber at your house in less than 5 minutes.<\/li>\n<li>Uber has replaced the word taxi in the English language.\u00a0 I often hear friends say &#8220;Let&#8217;s get an Uber&#8221; even if they are getting a Lyft or a taxi!\u00a0 There are hundreds of companies popping up that dub themselves &#8220;Uber for Mechanics&#8221;, &#8220;Uber for food delivery&#8221;, etc. and all of this usage has clearly played a huge part in Uber&#8217;s recent growth.<\/li>\n<\/ul>\n<h3><strong>But Uber Has Data!<\/strong><\/h3>\n<p>Uber is known as the king of data but unfortunately for drivers, the media and the public we don&#8217;t get access to any of that information.\u00a0 In fact, their recent nationwide fare cut was predicated on data from only two cities that showed lower fares meant more income for drivers.<\/p>\n<p>Uber\u00a0provided us with some\u00a0<a title=\"http:\/\/blog.uber.com\/nyc-three-septembers-uberX\" href=\"http:\/\/blog.uber.com\/nyc-three-septembers-uberX\" target=\"_blank\" rel=\"noopener\">nifty graphs for New York<\/a>\u00a0a few months ago but this data is beyond useless to me considering that NYC\u00a0operates nothing like traditional UberX markets.\u00a0 In NYC, you need a TLC license and they limit the number of UberX partners.\u00a0 Right now,\u00a0<a title=\"https:\/\/partners.uber.com\/signup\/new-york\/\" href=\"https:\/\/partners.uber.com\/signup\/new-york\/\" target=\"_blank\" rel=\"noopener\">you can&#8217;t even sign up<\/a>\u00a0as an UberX driver in NYC.\u00a0 So the &#8216;data&#8217; from New York is useless for comparison&#8217;s sake.<\/p>\n<p><em>Next?<\/em><\/p>\n<p>Uber&#8217;s\u00a0data from Chicago is really the only thing we can trust at this point (and given Uber&#8217;s track record I wouldn&#8217;t be too surprised if there was some massaging of this data).\u00a0 I won&#8217;t go too in depth into the numbers since there is a great analysis\u00a0<a title=\"http:\/\/pando.com\/2015\/01\/09\/the-hidden-cost-of-being-an-uber-driver-and-why-fare-cuts-really-do-hit-their-bottom-line\/\" href=\"http:\/\/pando.com\/2015\/01\/09\/the-hidden-cost-of-being-an-uber-driver-and-why-fare-cuts-really-do-hit-their-bottom-line\/\" target=\"_blank\" rel=\"noopener\">over on Pando<\/a>\u00a0by Michael Carney, but their Chicago data showed a 45% increase in demand over the course of one year and an 11% increase in the average driver&#8217;s earnings.<\/p>\n<p>11% or $1.79 per hour sounds alright, but Uber&#8217;s analysis doesn&#8217;t\u00a0take into account the increased operating costs (and mental strain) that come along with 45% more rides.\u00a0 That cuts into nearly half of the 11% increase meaning drivers are now working 45% harder and earning $1.09 per hour more than before.\u00a0 Sounds pretty good for Uber since they get 20% of each ride and a $1 safety fee but no so good for us partners.<\/p>\n<h2>My Plan Going Forward<\/h2>\n<p>I&#8217;m not planning on swearing off Uber completely, but my hope is that every driver out there realizes that Uber doesn&#8217;t want to be our friend.\u00a0 They want to grow.\u00a0 And unless driver unrest gets in the way of that growth, things will continue to trend downwards.\u00a0 Over the past couple weeks, we&#8217;ve seen the usual social media\u00a0angst\u00a0and even a couple protests over the recent fare cuts, but there are still a lot of drivers who\u00a0need to work (it did not appear as if the protests had much of an effect on driver availability).\u00a0 They can&#8217;t afford to take time off or stop driving, they just have to roll with the punches.<\/p>\n<p>Uber has deflected some of this criticism with their new &#8216;hourly\u00a0guarantees&#8217; but there are definitely strings attached.\u00a0 Guarantees sound\u00a0great for drivers\u00a0but it reminds me of a strategy that companies like Walmart used to use: they would come in to a new city and lower prices so everyone would\u00a0shop there instead of the local businesses.\u00a0 Then once the competition went\u00a0out of business, they jack up their prices again.<\/p>\n<p>I feel like Uber&#8217;s guarantees are doing just that.\u00a0 They are a clear attempt to pull drivers away from Lyft (that along with their\u00a0<a title=\"UBER Is Now Offering A $500-$1,000 Sign-Up Bonus to Lyft &amp; Sidecar Drivers\" href=\"http:\/\/therideshareguy.com\/uber-is-now-offering-a-500-1000-sign-up-bonus-to-lyft-sidecar-drivers\/\" target=\"_blank\" rel=\"noopener\">$500 promotion for Lyft drivers<\/a>\u00a0who switch to Uber) and I&#8217;m not going to be falling for it.\u00a0 Despite what some of you may think, competition is a good thing for drivers and\u00a0I hope that Lyft stays around for good.<\/p>\n<p>Going forward, I&#8217;m definitely going to be shifting more of my attention towards Lyft and my hope is that they do not try and lower fares to compete with Uber.\u00a0 My strategies for driving haven&#8217;t really changed, I&#8217;ll likely be making less money but I&#8217;m still going to do my best to leverage both apps whenever it suits me best.\u00a0 I have always maintained that I prefer driving for Lyft but I make more money with Uber.\u00a0 Well now the latter isn&#8217;t true anymore so it looks like my decision just became a lot easier.<\/p>\n<p>If you want to see how much money you&#8217;ll make driving Lyft vs Uber in your city, I&#8217;ve just updated my fare calculation spreadsheet.\u00a0 You can\u00a0<a title=\"https:\/\/docs.google.com\/spreadsheets\/d\/1cJkSQnDy5HtuAxWdYh52zYquIfd6jKWEodKlUwiCiAg\/edit#gid=0\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1cJkSQnDy5HtuAxWdYh52zYquIfd6jKWEodKlUwiCiAg\/edit#gid=0\" target=\"_blank\" rel=\"noopener\">view it here<\/a>.<\/p>\n<p><em>Drivers, what do you think about Uber&#8217;s treatment of drivers?\u00a0 Do you think there are enough drivers who are upset about fare cuts to do something about it?<\/em><\/p>\n<p><em>Update (1\/19\/2015): Looks like Lyft is reducing\u00a0fares in certain cities too.<\/em><\/p>\n<p>-The Rideshare Guy<\/p>\n<p>This article originally appeared on\u00a0<a title=\"http:\/\/therideshareguy.com\/is-uber-screwing-over-its-drivers\/\" href=\"http:\/\/therideshareguy.com\/is-uber-screwing-over-its-drivers\/\" target=\"_blank\" rel=\"noopener\">The Rideshare Guy<\/a>.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those who&#8217;ve been wondering, I wanted to let things cool\u00a0down a bit before I posted anything about\u00a0Uber&#8217;s recent fare cuts.\u00a0 Some of my worst decisions in life have been made impulsively and if given the opportunity, I think it&#8217;s always better\u00a0to &#8216;sleep on it&#8217;.\u00a0 And as we all know with the internet, once you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[116,5,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/posts\/2218"}],"collection":[{"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/comments?post=2218"}],"version-history":[{"count":18,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/posts\/2218\/revisions"}],"predecessor-version":[{"id":2595,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/posts\/2218\/revisions\/2595"}],"wp:attachment":[{"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/media?parent=2218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/categories?post=2218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/tags?post=2218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}