{"id":5979,"date":"2020-08-06T15:00:25","date_gmt":"2020-08-06T19:00:25","guid":{"rendered":"https:\/\/www.taxifarefinder.com\/newsroom\/?p=5979"},"modified":"2020-08-06T15:00:26","modified_gmt":"2020-08-06T19:00:26","slug":"uber-buys-taxi-software-company-in-an-effort-to-increase-u-k-marketshare","status":"publish","type":"post","link":"https:\/\/www.taxifarefinder.com\/newsroom\/2020\/08\/06\/uber-buys-taxi-software-company-in-an-effort-to-increase-u-k-marketshare\/","title":{"rendered":"Uber Buys Taxi Software Company in an Effort to Increase U.K Marketshare"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1846\" height=\"459\" src=\"https:\/\/www.taxifarefinder.com\/newsroom\/wp-content\/uploads\/2020\/08\/autocab.png\" alt=\"Autocab and Uber Acquisition\" class=\"wp-image-5980\"\/><\/figure>\n\n\n\n<p>Uber just announced that is has agreed to buy the British taxi-software\ncompany, Autocab, in an effort to expand its presence in the UK.<\/p>\n\n\n\n<p>This deal will expand Uber to over 170 regions \u2013 it currently only operates\nin about 40 towns and cities &#8211; throughout the UK. Uber has had trouble in the\npast gaining marketshare in the UK after multiple confrontations with\nregulators over safety requirements have left them banned in various parts of\nthe country.<\/p>\n\n\n\n<p>Autocab\u2019s marketplace technology will\nallow Uber to skirt some of these regulations by connecting users with local\ntaxi operators instead of Uber drivers. The Autocab technology, called iGo, was\nironically originally developed help taxi operators compete with ride-hailing\napps like Uber.<\/p>\n\n\n\n<p>With this new acquisition, customers in markets such as Oxford or Exeter\nwill now be able to use their Uber app to get a ride from a local taxi or car-hire\ncompany. However, the iGo integration will not be rolled out in UK markets\nwhere Uber already currently operates, such as London. <\/p>\n\n\n\n<p>This deal may be extra beneficial for Uber as they are currently <a href=\"https:\/\/www.cnbc.com\/2019\/11\/25\/uber-stripped-of-its-london-license-in-huge-blow-dealt-by-tfl.html\" target=\"_blank\" rel=\"noopener\">battling regulators in London<\/a> and are in the process of appealing a ban put in place by the Transport for London. They are currently still allowed to operate in London while the appeal process is ongoing but if they are banned, having the new iGo technology to connect with taxi companies may be extra important for their UK foothold.<\/p>\n\n\n\n<p>At this point, Uber has not disclosed the financial terms of the agreement\nor whether or not they will need further regulatory approval to operate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uber just announced that is has agreed to buy the British taxi-software company, Autocab, in an effort to expand its presence in the UK. This deal will expand Uber to over 170 regions \u2013 it currently only operates in about 40 towns and cities &#8211; throughout the UK. Uber has had trouble in the past [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[1564,1562,1566,1561,1565,1563,1512,1560],"_links":{"self":[{"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/posts\/5979"}],"collection":[{"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/comments?post=5979"}],"version-history":[{"count":1,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/posts\/5979\/revisions"}],"predecessor-version":[{"id":5981,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/posts\/5979\/revisions\/5981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/media\/5980"}],"wp:attachment":[{"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/media?parent=5979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/categories?post=5979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taxifarefinder.com\/newsroom\/wp-json\/wp\/v2\/tags?post=5979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}