What The Uber?! The Uber “De Blasio Mode”

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It’s What The Uber Friday and we are excited to share this What The Uber moment with you!

Since Uber’s inception in 2009, they have expanded to operate in over 50 countries around the world, deliver goods to thousands of people, and can even be found competing with Google to build the first driverless taxi. Uber certainly is allowed bragging rights over their laundry list of accomplishments, but they have also been known to stir up some trouble amongst city officials during their rise to power.

Most recently, Uber has been in the news for protesting against a NYC bill pushed by Mayor Bill De Blasio, that would limit the amount of drivers Uber could have driving through their app. Uber has tried to abolish this bill by gaining support via a few normal venues; rallies, multi million dollar ads, etc. However, Uber recently went to a whole new level to gain support from fellow NYC residents. The company just released the “De Blasio Uber” feature on the Uber app, which is available to all NYC Uber users. The feature, designed to show residents what Uber would be like under the new bill, will either show no cars available or wait times of 25 minutes. When clicked on, the De Blasio Feature will prompt users to take action and send an email to Mayor De Blasio and the city council showing their opposition to the bill. Quite a cheeky move on Uber’s part!

The proposed bill would limit the number of allowed new Uber drivers to just 201 over the next year (Uber is currently adding more than 200 drivers each week!). Mayor De Blasio has been cited saying that Manhattan is overwhelmed by the addition of 2,000 new rideshare vehicles each month. In the New York Daily News, he said “”We’re facing the addition of over 25,000 cars to our streets over the next year — the rough equivalent of two times the total number of yellow taxis in all of New York City.”

Uber is now trying to engage the Mayor in a real, live debate regarding the above issues. Maybe they shouldn’t have attached the Mayors name to a “fake Uber mode” in their app if they are trying to encourage him to join in on their debate!


If you have a What The Uber moment or want to share a What The Uber story please email [email protected] or use the hashtag #WhatTheUber to get your story featured and shared on our social media!

A Tale of Uber’s Trials, Tribulations, and Regulations

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Uber has become a celebrity among startups, known for its innovation, motivation, and determination to always win. Cities and legislators have had a difficult time keeping up with the booming growth of the company, as the very concept the business is built upon is new and revolutionary.  With each new city entered, Uber faces a challenge and different regulatory obstacle from city officials and taxi industry supporters. Each place is approached and handled differently, but all with the same passion and fierce competitive spirit to successfully operate in a new market. Below are three recent battles Uber has fearlessly taken on.

San Francisco

San Francisco, California, the birthplace of Uber, is the very place recently involved in a court ruling that will significantly change the rideshare business model, that is, if Uber is unable to appeal the decision.  The California Labor Commissioner ruled that rideshare drivers must be classified and treated as employees as opposed to contractors.  Currently, drivers are considered independent contractors, which frees the company from any on-the-job expenses, health insurance, paid vacation time, and many other costly benefits.

Uber argues their contractor classification, citing the belief that the ride-hailing service is no more than a technological tool to connect drivers and passengers, rather than a full-fledged transportation service.  The company has already appealed the decision in the San Francisco Superior Court. However, if this ruling is not overturned and holds true, the rideshare business model faces the threat of destruction, or at least significant change. Drivers would be entitled to minimum wage and overtime pay, not to mention the possibility of insurance and additional benefits.

On one hand, this ruling could be seen as beneficial for certain jobseekers, taxi competitors, and legislators. However, on the other hand, this decision could be detrimental for the countless businesses built on digital platforms that utilize a sharing economy.  If all workers must be considered employees, company costs will increase, thus forcing service prices to dramatically increase for users. This will shake the foundation of companies like Uber who are built on the promise of low-cost, on-demand service for users, and flexible, quick income for workers.

New York

In a turn of events, Uber drivers and supporters were the attendees of a protest outside of New York City Hall, rather than the typical group of taxi drivers. After recently winning a regulatory battle in NYC about software update approvals, the company is once again involved in a battle with city legislators. The city is considering issuing a temporary freeze of the supply of for-hire vehicle licenses while a traffic study, approximately one year in length, is conducted. This study will investigate the effect the recent increase in taxicabs and for-hire vehicles has on congestion in New York City.

Representatives at Uber are arguing against this proposal, questioning the legitimacy of the study and if the true motive is a concern of air quality and traffic congestion. Rather, they say, the study is a front to limit overall competition, which will only hurt the citizens of New York through potential job loss. The transportation committee is fighting back and time will tell whether Uber is limited or pulls through with a victory in NYC again.


Portland, Oregon has been the location of a long, attention-grabbing battle for Uber to enter and operate in the city. It all started in December 2014 when the ride-share service began operating illegally without the permission of city officials.  As the battle between Uber and city officials began, the company threw a launch party and created Portland-specific marketing materials, essentially taunting the mayor and transportation commissioner.  Not surprisingly, this resulted in the city suing and shutting-down all Uber operations in Portland.

No stranger to legal action, Uber lobbyists descended upon Portland to work with city officials to reach a compromise. The months following were filled with protests led by angry cab drivers, endless meetings with city council, and aggressive communications from the Uber team. Eventually, city officials recognized that they could not hold the company back much longer and approved a 120-day trial operating period. Official ride-hailing regulations are still in the works, but the city did remove the rate cap for taxi rides in an attempt to appease the angry Portland taxi drivers.


News sources used in this article:

Forbes | NY Times | Skift