Uber has inspired rivalries around the world between traditional taxi drivers and Uber drivers. Nowhere might have a rivalry quite like the one raging in South Africa, where Taxi Live Africa, or TLA, was developed and may change the rivalry. Uber is beloved because you can request a ride from your phone to your location. No wandering and waiting and hoping for a traditional metered taxi. The TLA app will change this.
Traditional, metered taxis can be hailed through the Taxi Live Africa app. eHailing changed the game and it may change the game again. Taxi drivers were struggling because they couldn’t compete with the rideshare platform because of the technology, but now, TLA is along taxi drivers to compete and make a living doing what they have always done.
TLA users can hail a taxi through the aesthetically pleasing app. Not only are riders able to order a taxi to their location, they are able to view estimates for their trips, adjust and save payment methods, and more. The app also features the ability to schedule a ride ahead of time, built in police number and information, in-app live support, an emergency button, and more to ensure the safety and convenience of all passengers.
Trips are charged on a per kilometer and per minute system. Fares are approximated due to traffic, it isn’t an exact science. One of the nice features of TLA is the ability to pay within the app or pay with cash. Riders also have a choice of renting the entire vehicle or sharing the ride with other passengers.
Taxi drivers have enjoyed the service so far, and it is highly competitive with similar services. For drivers, TLA only takes 13% of the overall fee, which is much lower than other services. In order to be registered with the service, drivers must pass a rigorous amount of registration material and criteria to ensure the safety of the driver, passengers, and others on the road.
Taxi Live Africa has been met with quite a bit of success even though it is still in the early stages of the service. The success is due to the comprehensibility and convenience of the app while ensuring safety. Users also enjoy using the app because it feels comfortable providing similar features and services to what they have become accustomed to. Taxi drivers have flocked to TLA because it allows them to take advantage of the technology allowing Uber and Bolt to soar.